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From The Penalty Box: Mississippi RiverKings Unveil New Logos and Jerseys

It was a word that was thrown around quite a bit at this morning’s press conference.

Today the Mississippi RiverKings made a huge change by abandoning the logo the team has used for the majority of their existence.  The RiverKings have used a picture of a giant turtle, with some slight variations, since 2001.  The new logo and branding revealed today harkens back to the logo the team used back when it was still playing games at the Mid South Coliseum and were still called the Memphis Riverkings.  Today’s new unveiling goes back to that logo with its giant ‘M’ as a centerpiece complete with a crown and RiverKings banner underneath.

“This was a change we had discussed over the course of the last 18 months and it’s very exciting to get the new mark into the community,” RiverKings Director of Business Operations David Schmoll said.  “We had such a great response from our throwback jerseys in 2012-2013 that when we sat down to discuss the rebrand, the black and gold color scheme was something we kept coming back to.  We wanted to honor the long history of hockey in the Mid-South while also creating a timeless logo that will stand the test of time.”
And there’s always going to be worry that you’re going to alienate the fan base by making such a drastic change.  Schmoll said, “If we go away from the green, what are people going to think?  We really looked at what we wanted to do.  We had such a good response to the throwback jerseys with so many fans asking if we were going back to the old logo.”  “It made the decision to change it up an easy one for everyone involved.”
To me this new logo is a beautiful way to create a new identity for the team.  Do a simple Google search, and its hard to find info on the team’s beginnings.  Even those I spoke with close to the team have said the same thing.  This new rebranding is a chance for the team to keep building their core here in the Mid-South. 
The RiverKings have raised over $500,000 since 2004 in fundraising efforts to help causes all over the Mid-South.  Next is $1,000,000.  A goal the team has said they want to acheive in much less time than the first $500,000.  It’s a fantastic goal for a franchise that has clearly made an impact on the communities around it.
The team itself will tell you they are “Proud to be the longest, continually operating sports franchise in the Memphis area.”  And with this new branding, they’re going to begin their 24th season this fall in style.
Below are images of the jerseys the team will wear this upcoming season.  I’ll have more on this whole event on tomorrow’s From The Penalty Box Podcast, right here on 929espn.com tomorrow afternoon.  You can also follow me on Twitter @GregRatliff and on Facebook.  Let me know what you think of the new branding on either of those or leave a comment below.

[Note: Story was edited to correct figures and dates related to the RiverKings' fundraising efforts.]

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Locations : Memphis
People : David Schmoll

07/07/2015 3:02PM
From The Penalty Box: Mississippi RiverKings Unveil New Logos and Jerseys
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